Automation case study · SEO content for two websites
A new article every third day, written and published on its own.
A content engine that researches, writes, illustrates and publishes search-friendly articles for two websites, and stops itself if a draft is not good enough.
- Clients
- Nolly.com and U.S. Tax Recovery
- What it does
- Researched articles with pictures
- Schedule
- Every third day, per site
- Safety
- A quality gate before anything goes live
The workflow
What happens, step by step.
Every step here is built and connected, and a quality gate stops anything weak from going live.
7 steps
7 run on their own
- 01
Reads what is already there
Every published post is read first, so no topic repeats and internal links only point to pages that exist.
Runs on its own - 02
Picks the next topic
From a keyword-research backlog, then its own choice when the list runs out.
Runs on its own - 03
Outlines and writes
Eight or nine sections, each written on its own, plus the questions people ask and related links.
Runs on its own - 04
Makes the pictures
Three pictures per article, each made for the passage it sits beside.
Runs on its own - 05
Ready for search
The article is built in the site’s own design, with the structured data search engines read.
Runs on its own - 06
Quality gate
Checks run before publishing. A failure saves a draft and stops; it never publishes.
Runs on its own - 07
Published
The article goes live and search engines are notified.
Runs on its own
Who does what
Automatic from start to finish. Checked before it goes live.
Runs on its own
- Reads what is already there
- Picks the next topic
- Outlines and writes
- Makes the pictures
- Ready for search
- Quality gate
- Published
Checked before it goes live
- A quality gate scores every draft and holds back anything weak